Swipe-Worthy Socials for USHJA

Derby Dollars & Green Gains: Celebrating Rider Success

I created a series of social media graphics to promote various USHJA programs, focusing on clear communication, visual consistency, and audience engagement. Many of these graphics were designed as carousels, allowing for more in-depth storytelling and layered visual impact across multiple slides. This format challenged me to think about flow and pacing—how each slide leads into the next while maintaining visual cohesion and clarity. Each graphic reflected the tone and goals of the specific program it represented, whether educational, celebratory, or promotional, while staying aligned with USHJA’s brand guidelines. These projects strengthened my ability to design within an established brand while still bringing creativity and flexibility to each piece.

One standout set of carousel graphics was created for the International Hunter Derby and Green Hunter Incentive programs, designed to highlight the prize money earned by riders across different tier levels. These carousels broke down complex information into a visually engaging, scroll-friendly format that celebrated rider accomplishments while educating the audience on how the tiered prize structures work. A consistent visual through line runs across each slide, guiding the viewer from one panel to the next and reinforcing the progression of information. This subtle but intentional design choice helped create a cohesive and easy-to-follow storytelling experience.